Ending the spreadsheet era: ReferOn’s crypto automation to revolutionize iGaming payments

(AsiaGameHub) –   While trust is the foundation of operator-affiliate partnerships, it is often undermined by human error and payment lags caused by manual spreadsheet use. With nearly 20% of affiliate interactions revolving around commission disagreements, there is a pressing need for robust financial systems.

ReferOn has addressed this by introducing an integrated crypto finance layer that facilitates payments through its licensed gateway partners. This tool is designed to streamline the payment process for both operators and affiliates by removing the need for manual entries and spreadsheet tracking.

To discuss the industry’s evolution, SBC News interviewed ReferOn’s COO, David Harris, and Senior Account Manager, Hristiana Stefanova. They explain how spreadsheet-heavy workflows have hindered progress and how ReferOn’s latest innovation revitalizes the industry.

How prevalent are crypto payments in the current iGaming affiliate landscape, and what has been the growth trajectory recently?

Hristiana Stefanova: By 2026, crypto has evolved from a niche option to a fundamental component of iGaming finance. It offers a much more efficient and direct method for paying affiliates.

David Harris: Indeed. We have observed consistent growth over the last decade as crypto becomes more reachable. While major corporations often prefer traditional banking, small and medium enterprises are the primary drivers of crypto adoption.

What are the main difficulties the industry encounters with manual payment processing?

Stefanova: Manual tasks often mask mistakes, leading to significant delays. Operators report that over 20% of their affiliate dialogue concerns commission errors. When managers are forced to reconcile spreadsheets with finance departments, affiliates can wait weeks for their money.

Harris: Manual systems inevitably lead to delays. Industry forums are full of complaints regarding invoice discrepancies. Automation is the answer, though implementing it requires a thorough understanding of an operator’s specific payment architecture and careful integration with existing funds.

In what ways does ReferOn’s automation simplify tasks and stop “operational firefighting”?

Stefanova: We’ve developed an integrated crypto finance module that shifts payment management from spreadsheets to a centralized ‘Command Center.’ Once an affiliate’s details are configured, the system automates calculations, allowing for one-click payments at month-end.

Harris: This effectively removes the risk of human error, such as copy-pasting mistakes or faulty reconciliations. By consolidating payouts and fund management, ReferOn ensures that affiliate data, exchange rates, and payment histories remain perfectly synchronized.

Can automation resolve the trust issues that sometimes affect the relationship between operators and affiliates?

Stefanova: Definitely. Timely payments are the top priority for affiliates. Throughout my eight years in the field, commission delays have been a constant source of friction. By streamlining these workflows, both sides can move past data disputes and focus on their partnership.

Given strict financial regulations, how does ReferOn ensure its crypto layer remains compliant?

Harris: Managing finances is a serious responsibility. Our system utilizes various payment branches, each of which must pass stringent KYC and background checks before being integrated into our platform. These protocols are a mandatory part of our rollout.

How does this feature align with the broader ReferOn platform and the company’s core goals?

Harris: This feature reflects our commitment to innovation and transparency. We prioritize market feedback to guide our development of new tools.Stefanova: Our objective is to automate and centralize the entire affiliate management workflow. This update represents another milestone in our effort to provide the iGaming sector with greater efficiency and transparency.