SBC Summit Americas’ Leaders Stage to Address AI, Prediction Markets, and Regulatory Reform

(AsiaGameHub) –   SBC Summit Americas is set to host distinguished figures from major betting companies Bet365 and DraftKings Predictions, alongside former U.S. Representative Patrick Kennedy, on its Leaders Stage. They will engage in strategic discussions concerning the evolving landscape of gaming and sports betting across the Americas.

Scheduled for June 10-11 at the Broward County Convention Center, the Leaders Stage will convene senior executives from operators, regulatory bodies, Tribal organizations, and related industries to explore strategies for achieving a competitive advantage in 2026.

The Leaders Stage is a key component of SBC Summit Americas’ six-stage conference program, which will cover topics such as sports betting and casino, affiliation, leadership, player protection, and regulation. Each stage will alternate its focus between North and Latin American markets over the two-day event.

“Player expectations have evolved in ways I don’t think anyone in the industry truly expected. A great product is no longer enough. You have to be an entertainment platform, a media brand, even a financial service, all at once,” stated Rasmus Sojmark, Founder and CEO of SBC.

“The breadth of discussions planned for the Leaders Stage highlights the industry’s expanding scope. This provides us with a unique opportunity to bring together diverse perspectives, both from within and outside the gaming sector. This year’s lineup features individuals ranging from executives at some of the region’s largest operators to a member of the Kennedy family,” he added.

The session titled ‘The Current State of Prediction Markets in the US’ will delve into how prediction markets are blurring the lines between financial trading and sports betting, and the implications of their rapid growth for future U.S. regulation. Panelists including Jeanine Hightower Sellitto (Senior Vice President & General Manager, DraftKings Predictions), Alex Kane (CEO, Sporttrade), and Joshua B. Sterling (Partner, Milbank) will debate whether prediction markets represent a natural progression in gaming or a direct challenge to existing regulatory frameworks.

Further exploring the broader implications of emerging gaming models, the session ‘From Regulation to Representation: Giving Tribes a Voice in the Future of U.S. Gaming’ will feature Joe Nayquonabe (CEO, Soaring Eagle Casino & Resort), Jacob Coin (VP Advisor, Tribal Council), and Sheila Morago (CEO, Trilogy Group). They will discuss how Tribal Nations are working to safeguard their sovereignty and influence future gambling policies amidst the expansion of prediction markets and sweepstakes-style platforms.

Enhancing the regulatory discourse, the session ‘Regulator Rumble: The Future of LatAm’ will examine the increasing need for Latin American markets to balance swift digital expansion with regulatory clarity. Experts such as Juan Carlos Santaella Marchán (Executive Director, Puerto Rico Gaming Commission (Government of Puerto Rico)), Fabio Macorin (Deputy Secretary, Secretariat of Prizes and Betting, Brazil’s Ministry of Finance), and Jaime Rivera Emmanuelli (Member, Saiber LLC / Ex-Regulator) will explore collaborative approaches for regulators and operators to achieve a unified regulatory framework, ensuring sustainable growth across the region.

The focus will then shift to engaging contemporary players, with a series of panels dedicated to exploring how technology and personalized marketing contribute to long-term customer loyalty.

In an exclusive fireside chat titled ‘Winning Is Everything,’ bet365 CMO Stephanie De Flora will share insights into the company’s expansion across North America and how the operator has cultivated enduring customer engagement through tailored marketing strategies.

The keynote address, ‘Unlocking AI to Drive Growth,’ will further explore the theme of personalization. David Edelman (former CMO, Aetna) will provide guidance on effectively and responsibly engaging players by leveraging AI to personalize and automate customer experiences at scale.

Beyond commercial strategies and regulatory developments, the Leaders Stage will also address the growing importance of player protection and public health in the keynote ‘Building a Public Health Response to Gambling Harm.’ Former U.S. Representative Patrick Kennedy, alongside industry and medical professionals, will discuss how prevention, treatment, education, and healthcare systems can more effectively combat gambling addiction as sports betting and online gaming continue to expand throughout the United States.

SBC Summit Americas aims to be more than just a conference agenda; it will serve as a crucial meeting point for C-level executives, regulators, Tribal leaders, and policymakers to shape the future of gaming across the Americas.

Prominent industry C-level executives scheduled to participate across the conference’s other tracks include Andrew Cochrane (COO, Soft2Bet), Ian Botts (CTO, Fanatics Betting & Gaming), Kip Levin (CEO, Geocomply), Manuel Stan (CEO, Catena Media), Marco Emilio Hincapie (President, Coljuegos), Macario Gallegos (SVP & Chief Information Officer, Seminole Hard Rock), Stuart Simms (Group CEO, FairPlay Sports Media), and many others.

SBC Summit Americas is scheduled to take place from June 9 to 11, 2026, at the Broward County Convention Center in Fort Lauderdale, Florida.

Secure your tickets for SBC Summit Americas!

Expo Pass ($0) – Grants access to the Exhibition Floor and basic access to SBC Connect.

Conference Pass ($399) – Provides full access to the conference, show floor, and SBC Connect.

Networking Pass ($399) – Offers full access to the show floor, SBC Connect, SBC Connections, and evening networking events.

Business Pass ($549) – Includes full access to the show floor, conference, SBC Connect, and SBC Connections.

VIP Pass – Features full access to the show floor, conference, SBC Connect, and SBC Connections, along with evening networking opportunities and complimentary food and beverages from our Food Festival.