Uri Poliavich of Soft2Bet evaluates Q1 performance and looks forward to the World Cup

(AsiaGameHub) –   Soft2Bet founder and CEO Uri Poliavich has announced that the firm has begun 2026 with significant momentum, driven by the launch of new brands, fresh sponsorships, and robust performance in international markets.

Speaking to employees, partners, and industry journalists during a Q1 town hall, Poliavich compared the company’s progress to Formula One, stating that the groundwork laid in the first quarter will help them navigate the challenges ahead this year.

“Ayrton Senna was one of the most remarkable figures in Formula One history,” he noted. “He would walk the track before every race to identify every potential opportunity. We adopted the same strategy in Q1, preparing ourselves for Q2 and the remainder of the year.”

New Brand Launches from Soft2Bet

The first quarter was a highly active period for Soft2Bet, which introduced five new brands to its portfolio.

Focusing on regions where it has previously seen success, the company launched these new brands in Denmark, Romania, and Sweden.

In Sweden, the Viking-themed brand Lodur—utilizing Soft2Bet’s MEGA gamification technology—was introduced, with Poliavich noting encouraging early data.

In Denmark, the company strengthened its presence in one of Europe’s most established markets by launching three brands: Betinia, Bet Toro, and Quick Casino.

Additionally, Soft2Bet debuted Zinx in Romania, a new platform for sports betting and casino gaming that features a cartoon-style character.

Leading Market Performances

Although Poliavich did not provide exact financial data, he identified the top-performing regions. Four markets occupied the top three positions in the company’s global rankings.

Denmark secured the third spot, supported by brand awareness campaigns through CampoBet and Betinia’s sponsorships of national football leagues.

Tied for third were Greece and Sweden—both recognized as major European markets, despite the regulatory complexities found in the Swedish landscape.

In what the founder described as a “surprising” result, Mexico emerged as Soft2Bet’s highest-performing market during the first quarter.

“We entered the Mexican market with thorough preparation, which is why it exceeded our internal projections this quarter,” he remarked.

Expanded Sponsorship Portfolio

Alongside the brand launches, Soft2Bet finalized four new sponsorship deals in Q1 to increase brand visibility among new audiences.

In addition to the Danish football league partnerships for Betinia and CampoBet, the company gained traction in Canada through deals with Rock League Curling and the Oshawa FireWolves.

Furthermore, the company extended its partnership with FC Cluj in Romania for another season.

Poliavich commented: “We value their competitive spirit and dedication. Despite not being from Romania’s largest city, the results from Cluj are impressive. We aim to adopt their values and integrate them into our player experience.”

Future Outlook

Despite the strong start, Poliavich emphasized that Soft2Bet remains focused on growth. The company anticipates a 20% increase in GGR for the next quarter, with cost-saving measures expected to drive a 29% rise in EBITDA.

The company is also looking forward to the World Cup this summer, which will be held in the US, Mexico, and Canada—three territories where Soft2Bet maintains a significant presence.

To align with the tournament, the firm has introduced MEGA 11, a football management gamification tool, and MEGA Shoot, a player-versus-player tournament mechanic designed for the World Cup period.